Brownwood, Texas

Feels Like Home

Welcome to

Brownwood, Texas

Bite into a fresh jalapeno bacon cheeseburger served in a restored train car, take a relaxing kayak ride along the Pecan Bayou, sample award-winning Texas-made wines and beers from local brewers and winemakers, experience legendary barbecue 90 years in the making, shop over a dozen trendy, locally-owned boutiques, spend a weekend on a lakefront golf course resort, attend a live performance at a beautifully preserved 1920's theatre, or snap some selfies on our downtown mural trail.

Couple walking by Brownwood Event Center

Questions about Brownwood?

Ask anything - we have the answers.

Photo of a Water Semi Truck decorated as a parade float with lights and blowing fake snow bubbles in front of the crowd lining the streets during the lighted christmas parade.
Brownwood,Texas

FEELS LIKE CHRISTMAS

Bring your family and friends to historic Downtown Brownwood and enjoy thousands of lights, festive decorations, a lighted parade, photo ops galore and so much more. Brownwood features signature annual holiday events throughout the month of December, filled with joy, lights, and festive fun for all ages

Sip. Shop. Stroll.

Sipping Under the Stars

Stroll through downtown, browse local boutiques, and enjoy curated drink samples from regional wineries and breweries.

Two women posing for the camera holding wine tastings at the sipping under the stars event.

Featured Events

DEC
5

Christmas Under The Stars Festival

All day

Sipping Under the Stars
DEC
5

Sipping Under the Stars

Downtown Brownwood · 4:00 PM

Photo of two girls posing for a picture in front of a christmas tree at the lehnis railroad museum during the yuletide express event.
DEC
5

Yuletide Express: A Vintage Christmas Journey

The Martin & Frances Lehnis Railroad Museum · 6:00 PM

Getting Here

From the blog

Two visitors smiling and looking up under the stacked book archway at Intermission Bookshop in Downtown Brownwood.

November 13, 2026

Discover how Downtown Brownwood's historic WWII-era Queen Theatre became Intermission Bookshop, a beloved hidden gem recently featured in Texas Highways.

Read more
A couple holding hands at a stone overlook, watching a pink and orange sunset over Lake Brownwood

Sometimes you need a day with nowhere to be. At Lake Brownwood, that’s pretty easy to arrange.

A couple eating gelato at a sidewalk table outside The Turtle Gelateria in downtown Brownwood

Come hungry. Brownwood has a food scene that feels very much like Brownwood itself: welcoming, unfussy, locally rooted, and with plenty of stories behind the places you’ll find.

Trip Planning Made Easy

Explore interactive maps, discover hidden gems, and stay in the loop on local events. Download the app and start exploring.

App screenshot