BrownwoodVisit Brownwood

Brownwood, Texas

Feels Like Home

Welcome to

Brownwood, Texas

Bite into a fresh jalapeno bacon cheeseburger served in a restored train car, take a relaxing kayak ride along the Pecan Bayou, sample award-winning Texas-made wines and beers from local brewers and winemakers, experience legendary barbecue 90 years in the making, shop over a dozen trendy, locally-owned boutiques, spend a weekend on a lakefront golf course resort, attend a live performance at a beautifully preserved 1920's theatre, or snap some selfies on our downtown mural trail.

Couple walking by Brownwood Event Center

Questions about Brownwood?

Ask anything - we have the answers.

Photo of a Water Semi Truck decorated as a parade float with lights and blowing fake snow bubbles in front of the crowd lining the streets during the lighted christmas parade.
Brownwood,Texas

FEELS LIKE CHRISTMAS

Bring your family and friends to historic Downtown Brownwood and enjoy thousands of lights, festive decorations, a lighted parade, photo ops galore and so much more. Brownwood features signature annual holiday events throughout the month of December, filled with joy, lights, and festive fun for all ages

Christmas in Brownwood

Sip. Shop. Stroll.

Sipping Under the Stars

Stroll through downtown, browse local boutiques, and enjoy curated drink samples from regional wineries and breweries.

Event Info
Two women posing for the camera holding wine tastings at the sipping under the stars event.

Featured Events

OCT
24

Corks & Caps

All day

OCT
24

Trunk or Treat

Lake Brownwood State Park · 3:00 PM

OCT
31

Downtown Brownwood 18th Annual Trick-or-Treat

Downtown Brownwood · 5:00 PM

Getting Here

From the blog

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A couple holding hands at a stone overlook, watching a pink and orange sunset over Lake Brownwood

Trip Ideas

Lake Brownwood: Your Guide to Water, Wildlife & Adventure

September 19, 2026

Sometimes you need a day with nowhere to be. At Lake Brownwood, that’s pretty easy to arrange.

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A couple eating gelato at a sidewalk table outside The Turtle Gelateria in downtown Brownwood

Where to Eat & Drink in Brownwood

Come hungry. Brownwood has a food scene that feels very much like Brownwood itself: welcoming, unfussy, locally rooted, and with plenty of stories behind the places you’ll find.

A woman browsing a book and a man in a cowboy hat on a rolling ladder inside a downtown Brownwood shop lined floor to ceiling with bookshelves

A First-Timer’s Guide to Brownwood, Texas

New to Brownwood? You’re in for a good time. Tucked in the heart of Central Texas, Brownwood has the kind of easygoing charm that makes you want to stay a little longer. There’s plenty to see and do, but nothing feels rushed—and that’s part of the appeal.

Trip Planning Made Easy

Explore interactive maps, discover hidden gems, and stay in the loop on local events. Download the app and start exploring.

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